How a comprehensive social media audit uncovered hidden strengths, identified strategic gaps, and delivered an implementation-ready growth framework for a Devon-based craft distillery.
A Devon-based craft spirits distillery producing premium rum at £29.95 per bottle. The brand built its identity around sustainability and local sourcing, targeting the local community and gift market.
Sustainability-focused with local sourcing commitment
£29.95 per bottle craft spirits
Local/regional community and gift market
Despite producing a high-quality product with strong brand values, the client struggled to translate social media efforts into meaningful community growth.
A rigorous, data-driven methodology to uncover insights and build actionable strategy
12-month performance review across Instagram, Facebook, and TikTok
Rates measured against industry standards and platform averages
3 regional premium spirits brands analyzed for best practices
Audience interaction evaluation—positive vs. negative mentions
Quality, consistency, and visual identity assessment
Effectiveness analysis and optimization recommendations
Bio, highlights, and visual consistency assessment
Optimal posting times based on audience activity data
The audit revealed both critical gaps and hidden strengths that informed the strategy
Analysis of 3 regional premium spirits brands revealed key opportunities
Competitors posting 4-6x more frequently, maintaining consistent audience touchpoints
Successful brands using consistent visual themes and strategic content series
Industry leaders leveraging local influencer partnerships for authentic reach
Best-performing: cocktail recipes, behind-the-scenes distillation, product showcases
Actionable strategies delivered for immediate implementation
Recommendations approved and adopted by brand leadership team for implementation
Work received first-class honours distinction (top academic grade)
Chosen by university for direct client implementation—a rare distinction
Framework now serves as teaching example for future marketing students
This comprehensive audit provided the client with clear, data-backed recommendations that were immediately implemented. The structured approach transformed their scattered social media activity into a strategic growth plan.
This case study demonstrates that high engagement rates mean little without consistent execution. The client had a strong foundation—loyal audience, quality content, positive sentiment—but lacked strategic structure. By providing data-driven insights and implementation-ready frameworks, I helped transform scattered social media activity into a cohesive growth strategy.
12
Months Analyzed
3
Platforms Audited
3
Competitors Analyzed
4
Week Calendar Delivered