How a comprehensive social media audit uncovered hidden strengths, identified strategic gaps, and delivered an implementation-ready growth framework for a Devon-based craft distillery.
A Devon-based craft spirits distillery producing premium rum at £29.95 per bottle. The brand built its identity around sustainability and local sourcing, targeting the local community and gift market.
Sustainability-focused with local sourcing commitment
£29.95 per bottle craft spirits
Local/regional community and gift market
Despite producing a high-quality product with strong brand values, the client struggled to translate social media efforts into meaningful community growth.
A rigorous, data-driven methodology to uncover insights and build actionable strategy
12-month performance review across Instagram, Facebook, and TikTok
Rates measured against industry standards and platform averages
3 regional premium spirits brands analyzed for best practices
Audience interaction evaluation—positive vs. negative mentions
Quality, consistency, and visual identity assessment
Effectiveness analysis and optimization recommendations
Bio, highlights, and visual consistency assessment
Optimal posting times based on audience activity data
The audit revealed both critical gaps and hidden strengths that informed the strategy
Analysis of 3 regional premium spirits brands revealed key opportunities
Competitors posting 4-6x more frequently, maintaining consistent audience touchpoints
Successful brands using consistent visual themes and strategic content series
Industry leaders leveraging local influencer partnerships for authentic reach
Best-performing: cocktail recipes, behind-the-scenes distillation, product showcases
Actionable strategies delivered for immediate implementation
Recommendations approved and adopted by brand leadership team for implementation
Work received first-class honours distinction (top academic grade)
Chosen by university for direct client implementation—a rare distinction
Framework now serves as teaching example for future marketing students
This comprehensive audit provided the client with clear, data-backed recommendations that were immediately implemented. The structured approach transformed their scattered social media activity into a strategic growth plan.
This case study demonstrates that high engagement rates mean little without consistent execution. The client had a strong foundation—loyal audience, quality content, positive sentiment—but lacked strategic structure. By providing data-driven insights and implementation-ready frameworks, I helped transform scattered social media activity into a cohesive growth strategy.
12
Months Analyzed
3
Platforms Audited
3
Competitors Analyzed
4
Week Calendar Delivered
How a comprehensive content audit and optimization project transformed a growing roastery's wholesale catalogue into a cohesive, premium e-commerce experience.
Full Catalogue
Audit
Content
Rewritten
Visual
Standardized
Template
System
An independent specialty coffee shop and roastery with a growing wholesale division. Their e-commerce website served as the primary sales channel for wholesale products—coffee beans sold to businesses and individual consumers.
Premium coffee beans requiring premium presentation
Website as primary wholesale sales channel
Serving businesses and individual consumers
The wholesale website had grown organically without a structured content strategy, resulting in:
A systematic approach to bringing consistency and quality across the entire product catalogue
Reviewed entire product catalogue for consistency gaps
Analyzed specialty coffee e-commerce best practices
Evaluated photography and description quality
Created standardized information architecture
Applied improvements across all products
Professional, consistent presentation across all wholesale products
Consistent tone and messaging across all product content
Clear, detailed product information for easier purchasing decisions
Template system for maintaining consistency with future products
Inconsistent content presentation can undermine even the highest quality products. By bringing structure, consistency, and attention to detail to the roastery's catalogue, I helped ensure their digital presence matched the premium quality of their specialty coffee.
This project demonstrates versatility beyond social media: content strategy, e-commerce optimization, brand consistency, and hands-on execution. It complements the analytical audit work by showing I can both strategize and implement.